The Poisson Blanc is a vast resort dedicated to outdoor recreation in Notre-Dame-du-Laus, Laurentides, Quebec. The resort’s territory mainly evolves around the beautiful Poisson Blanc reservoir, a lake of 85 km2 dotted with a hundred islands.
We had the mandate to create their logo as well as its graphic charter. Following this first phase, we then created a design system for their website. The chosen artistic direction refers to the colors of the surrounding nature while keeping a modern and sophisticated aspect.
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Problem statement, Competitive analysis, Concept map, SWOT analysis, Persona
Brand development, Illustration, UX design, UI Design, Graphic Style Guide
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Tailored B2C Portal for General Contractor
Find out how we automated part of the recruitment process